Jasmine Heinen smiling with a bottle of Champagne and a glass of sparkling wine
Jasmine Heinen smiling with a bottle of Champagne and a glass of sparkling wine
Jasmine Heinen climbing stacked oak barrels with a hose in a winery cellar
Jasmine Heinen climbing stacked oak barrels with a hose in a winery cellar
Jasmine Heinen working a fermentation tank of crushed red grapes during harvest

Hi, I’m JASMINE.

I’ve been chasing good wine for more than a decade, and somewhere along the way it became my job!

I hold the WSET Diploma in Wines and am also a WSET-certified educator.

My main focus currently is production. I’m fascinated by how wine is made, from the vineyard to the cellar, and I’ve worked harvests in various parts of France, Spain and South Africa. I now split my time between London and Cape Town, and am making a small volume of my own wine - the 2026 vintage is in barrel and will shortly be prepared for release.

My time in vineyards and cellars shapes everything I share. I regularly host tastings and wine clubs in London, where I also ran my own pop-up wine bar, focused on introducing drinkers to smaller artisanal South African producers. I love introducing people to wines they might never have picked off the shelf on their own before, or change their pre-conception about a wine they didn’t expect to enjoy but do once they give it a try.

Two of the regions I’m most passionate about are South Africa and Spain, where incredible value can be found, but I love trying wines from all around the world.

Before moving into wine, I spent 10+ years working in financial services in London.

At a glance

  • WSET Diploma in Wines and Educator-trained to level 2

  • Vineyard and Cellar Experience in France (Burgundy, Champagne, Languedoc), Spain and South Africa

  • Small Production under my own label (3000 bottles/year)

  • Tastings, Wine Education and Pop-up Events

  • MSc from the London School of Economics

  • Fluent in English, French and German